Siegfried, Patrick
Business Cases
Internationalisation Strategies in Global Player Companies
245 Seiten
21 x 14,8 x 1,7 cm
Erscheinungstermin 01.10.2014
Bestell-Nr. P86924614
ISBN 978-3-86924-614-7
Preis 49,90 (inkl. 7% Mwst)

Zum Inhalt

These case studies are written from students at the Universities of Applied Sciences Mannheim (No. 1-10) and Offenburg (No. 11-13) as part of the course "International Management" and "International Trade". In these case studies of international companies their development / orientation are presented. Subsequently, the market situation, as well as the strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.