Siegfried, Patrick
Business Cases volume 2
IKEA, Grupo Bimbo, SME in Africa , VW, HeidelbergCement, BASF, FC Bayern München
213 Seiten
21 x 14,8 x 1,5 cm
Erscheinungstermin 01.03.2015
Bestell-Nr. P86924628
ISBN 978-3-86924-628-4
Preis 34,90 (inkl. 7% Mwst)

Zum Inhalt

These case studies are written from master program students at the University of Applied Sciences in Mannheim as part of the course „International Management“ during the winter term 2014/2015. In these cases from international companies the development and strategic orientation are presented. Subsequently, the market situation, as well as strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.