Siegfried, Patrick
Business Ethics, Sustainability and CSR Volume 2
Marriott, Carnival, Animal Cruelty, CSR, McDonalds, VW, Primark, viventura, Starwood, L´Oréal
216 Seiten
21 x 14,8 x 1,5 cm
Erscheinungstermin 01.08.2015
Bestell-Nr. P86924966
ISBN 978-3-86924-966-7
Preis 39,90 (inkl. 7% Mwst)

Zum Inhalt

These Case Studies were written from students at the EBC-university of applied sciences Düsseldorf. The students from 4th semester of the study “Tourism & Eventmanagement” have visited the lecture “Business Ethics & Corporate Social Responsibility”. In this book Case studies from 10 different companies will be presented. The development of their enterprises, the position in the market and the strategies (Business Ethics, Corporate Social Responsibility, Sustainability).