Siegfried, Patrick
International Management in Practice Volume 1
Lenovo, Ferrero, DaimlerChrysler, BASF, Opel, Lidl, Coca-Cola, Viessmann
AVMpress
216 Seiten
21 x 14,8 x 1,5 cm
Softcover
Erscheinungstermin 01.08.2015
Bestell-Nr. P86924967
ISBN 978-3-86924-967-4
Preis 39,90 (inkl. 7% Mwst)
lieferbar/Print-On-Demand

Zum Inhalt

These Case Studies were written from students at the EBC-university of applied sciences Düsseldorf. The students from 6th semester of the study “International Business Management” have visited the lecture “Case Studies in International Management”. In this book Case studies from 8 different companies will be presented. The development of their enterprises, the position in the market and the strategies (Internationalisation, Merger, Sustainability). At the end of each Case Study are questions, so that other students can answer these questions and with the Case Study.